Cosway offers new social media services

Cosway has added new services to its repertoire to assist businesses in using social media for M&A communications.

The use of social media like Facebook and Twitter in M&A transaction communications is really in its infancy, but Cosway views these relatively new media platforms as potentially valuable tools.

In the Australasian Investor Relations Association’s (AIRA) 2010 IR Benchmarking Survey 59% of respondents said they expect social media’s influence to increase.

This survey was conducted among AIRA’s corporate members in Australia and New Zealand representing more than $680 billion in market capitalisation, and shows a growing realisation among Australian corporations of the important role social media will play in investor relations.

A June 2011 study of 629 listed companies by Q4 Web Systems shows that social media use for Investor Relations and transaction communications is now an ingrained practice in the United States. The report reveals 67% of companies surveyed use Twitter for investor related materials, 45% use Facebook, 44% use SlideShare, and 34% use YouTube.

Rachel Mulholland, Director of Social Media Communications at Cosway, said; “Social Media outlets put information into people’s hands in real-time and can therefore act as the great equaliser in the distribution of information during a transaction. Sites like Twitter, Facebook and YouTube are becoming increasingly influential channels for reaching investors and can no longer be ignored in Investor Relations, especially during large-scale changes associated with M&A transactions.”

If you’d like more information about Cosway’s social media services contact the Cosway team on (02) 9929 8344 or Rachel via rachelm@coswaypr.com.au.